Why I Give Away Free Birthday Visits—And How It Built My Practice Without Selling a Thing

Not selling is a great sales tool.

Back when I was starting ,my practice I started offering clients a free birthday visit. No percent off, no free with purchase, no limitations on the offer.

It was simple.

Happy Birthday! Enjoy your birthday even more with our gift of a free birthday adjustment! Call us to schedule your visit.

In the beginning, I had some postcards printed and we mailed these out the first week of the month. Sure enough, most people came in for the freebie.

My staff was instructed to cheerfully accept the cards (we kept them to keep track) and not push them to reschedule or anything else.

Most people were surprised that we didn’t push. That’s not our practice philosophy.

We only want people who WANT to be here,

Turns out, the NON-SELLING was the best sales tool.

Clients reactivated themselves. Most people WANTED to rebook.

Were there people that ONLY came for the free yearly adjustment only? Yes.

Not a big deal, those people consistently referred us clients. And with all those people driving around, if they ever got into an auto accident, who do you think they called?

Exactly.

Nowadays, we do birthday emails-we had been getting more and more cards back without a forwarding address. Still works great!